Sticks and Bricks, Ep. 4: Strategic Branding: Real Estate Marketing Strategies with Mary Jane Credeur
In this episode of the 'Sticks and Bricks' podcast, host Sherwin sits down with Mary Jane Credeur, a key marketing expert at Loudermilk Homes, to discuss her journey from financial journalism at the Atlanta Business Chronicle and Bloomberg News to founding The Credeur Group, a boutique financial communications and marketing firm that specializes in financial services, law firms, and real estate.
MJ shares insights on the importance of branding, the role of SEO, and the strategic use of social media platforms like Facebook, Instagram, LinkedIn, and YouTube. The discussion extends to the benefits of earned media and sponsored content over traditional ads in print and online publications and the significance of understanding client behaviors and market trends.
“Treat them like individual children with individual personalities,” Credeur says.
Sherwin and MJ also dive into the creation of engaging content that resonates with luxury home buyers and future marketing initiatives, including a new docu-series called ‘Beyond the Blueprints’ that will debut on YouTube soon.
